概述

• 薪资

  80,000 THB ~ 120,000 THB

• 工作行业

  Consulting

• 工作内容

  1. Team Training & BA Management
  - Manage and train offline promoters (BAs) to ensure they clearly understand product selling points, brand stories, and persuasive demonstration techniques.
  - Conduct regular training sessions to improve BA confidence, engagement, and in-store conversion rates.
  2. Offline Booth & Campaign Planning
  - Plan and execute in-store booth setups, pop-up events, and experiential campaigns for channels such as major convenience stores and large retail chains.
  - Design attractive displays and interactive activities that align with brand identity and seasonal trends to boost exposure and trial rates.
  3. Sales Promotion & Performance Review
  - Develop promotion plans for individual SKUs, analyze store-level sales data, and identify bottlenecks (e.g., inefficient communication with store managers, poor product placement).
  - Lead post-campaign reviews to summarize results, diagnose issues, and continuously optimize promotion methodologies.
  4. Distributor Management & Channel Relationship
  - Identify, evaluate, and manage distributors; assess each distributor's commitment level and willingness to invest in the brand.
  - Understand the internal relationship network within those retail channels; identify strengths, weaknesses, and key leverage points for different distributors.
  - Design differentiated incentive and management strategies to maximize channel resources.
  5. Integrated Capabilities (Offline, Live Streaming, BD, KOL)
  - Collaborate cross-functionally with offline, live streaming, BD, and KOL marketing teams to drive omnichannel growth.
  - Explore O2O models to drive foot traffic from online live streams and KOL campaigns to offline stores.