งาน 2 ตำแหน่ง: งาน หางาน งานอื่น ๆ (การตลาด)
Marketing Directorรหัส:75249
60,000 THB ~ 90,000 THBBTS (Sukhumvit Line)รายละเอียด
The Marketing Director plays a critical leadership role in driving business growth, strengthening brand positioning, and expanding customer reach for Nanmee Books.This position is responsible for developing and executing strategic marketing initiatives across multiple channels to increase sales, enhance brand awareness, and support long-term organizational growth in the publishing and educational products industry.1. Strategic Marketing Leadership- Develop short-term and long-term marketing strategies aligned with overall business objectives- Lead execution of integrated marketing plans to achieve measurable business outcomes- Ensure alignment between marketing strategy and commercial performance goals2. Product & Content Marketing Strategy- Analyze the core value propositions and unique selling points of each book and educational product- Translate product insights into effective communication strategies tailored to target audiences- Collaborate closely with editorial, content, and product teams to align marketing direction3. Omni-Channel Marketing Management- Develop marketing strategies across all sales channels including:- Bookstores and retail outlets- E-commerce platforms- Modern trade- Schools and educational institutions- Digital marketing channels- Optimize customer journey across online and offline touchpoints4. Brand Development & Positioning- Strengthen brand positioning and brand equity across all product lines- Drive brand awareness campaigns that resonate with diverse target audiences- Maintain consistent brand messaging across all platforms5. Budget & Performance Management- Develop and manage annual marketing budgets- Ensure marketing investments deliver clear ROI- Monitor campaign performance through data analytics and KPIs6. Market Intelligence & Consumer Insights- Conduct market research, competitor analysis, and customer behavior studies- Utilize insights to improve marketing strategies and product development7. Partnership & Co-Marketing Strategy- Develop strategic partnerships with educational institutions, publishers, influencers, and digital platforms- Lead co-marketing and co-branding initiatives to expand market reach- Build long-term collaborative relationships to strengthen brand visibility8. Team Leadership & Capability Development- Lead, mentor, and develop a high-performing marketing team- Foster cross-functional collaboration with sales, editorial, digital, and product teams- Build a performance-driven, data-oriented marketing culture
สวัสดิการ
Provident Fund: 3% – 5% contribution
Annual health check-up
Attendance allowance
Annual leave starting from 6 days
Children’s education allowance
Employee discounts on company products and services
BonusMarketing Directorรหัส:75059
150,000 THB ~ 250,000 THBSuan Luangรายละเอียด
The Marketing Director is responsible for leading the development and execution of the company’s marketing strategy to drive sustainable growth, strengthen brand equity, and improve category performance. This role shapes clear value propositions, manages customer decision stages across the full journey, and ensures marketing investments deliver measurable commercial impact through strong cross-functional leadership and disciplined execution.Key Responsibilities:Brand & Portfolio Strategy- Define and refine brand and portfolio strategies, including positioning, messaging architecture, and differentiated value propositions by category and channel.- Ensure brand consistency while tailoring execution to channel and market needs.Growth & Customer Journey Management- Build and manage an end-to-end growth approach aligned with customer decision stages, with clear objectives, activities, and KPIs for each stage.- Optimize funnel performance to drive awareness, consideration, conversion, and loyalty.Category, Market & Competitive Analysis- Lead category and competitive analysis to identify growth opportunities and strengthen market share by category, channel, and region.- Translate insights into actionable strategies and commercial opportunities.Integrated Marketing Execution- Drive integrated marketing planning and execution across Brand / ATL–BTL, Digital & Performance Marketing, and Events & Activations.- Ensure campaigns deliver consistent messaging and measurable business outcomes.Digital & Performance Marketing- Oversee digital and performance marketing strategies, including media effectiveness, ROI/ROAS, conversion optimization, and funnel analytics.- Use data and insights to continuously improve marketing effectiveness.New Product Development (NPD)- Lead NPD initiatives in partnership with Commercial, R&D/Industrial, and Supply Chain teams—from consumer insight and concept development to business case, launch, and post-launch evaluation.Commercial & Business Development Partnership- Partner with Commercial teams to identify and evaluate business development opportunities (new channels, partnerships, collaborations, portfolio expansion).- Assess initiatives through robust commercial and financial business cases.Regional & International Alignment- Ensure alignment with regional or international standards (brand guidelines, claims, packaging, campaign toolkits).- Adapt and localize execution to meet local market realities and regulations.Team & Partner Leadership- Lead, develop, and manage the marketing organization and external partners (agencies, vendors).- Drive performance management, capability development, budget governance, and operational excellence.Governance, Compliance & Brand Protection- Ensure compliance with applicable requirements (e.g. advertising claims, labeling, data privacy).- Safeguard brand reputation and manage marketing-related risks.
สวัสดิการ
- SSO
- Health Insurance (IPD: Employee and family's member)
- Medical Allowanc
- Bonus
- Provident Fund 3-5%
- Annual Leave 6-12 days (After 1 year working/prorate)
- Annual Health Checkup
