รายละเอียด
**1. Brand Strategy & Brand Building – Key Priority*** Define and strengthen Brand Positioning, Personality and DNA.* Translate brand strategy into campaigns, content and customer experiences.* Build strong brand recognition and differentiation in the Sport & Lifestyle market.* Ensure consistent brand representation across all customer touchpoints.* Develop and maintain Brand Guidelines.* Focus on long-term brand equity, not only short-term promotions.**2. Brand Experience*** Ensure the brand is experienced throughout the project, beyond advertising.* Develop customer journey, events, tournaments, community activities and membership experiences.* Work closely with Operations and Management to ensure consistent brand experience.**3. Integrated Marketing & Communication*** Lead the Assistant Marketing Manager – Digital Communication.* Develop integrated Online + Offline Marketing and Communication strategies.* Set direction for Social Media and Content across Facebook, Instagram, TikTok and Website.* Develop strong content pillars, campaign concepts and storytelling.* Manage creative agencies, designers, photographers and content creators.* Ensure all creative output is on-brand.* Balance Brand Building with Performance Marketing.**4. Activation & Community Building*** Lead the Assistant Marketing Manager – On-ground Activation & Partner.* Develop Signature Events, Sport Tournaments, Community Events, Family Activities, Wellness Programs, Workshops and Seasonal Campaigns.* Create Signature Events / IPs that customers associate with the project and look forward to annually.* Build an active community around the brand through meaningful experiences.**5. Partnership & Brand Collaboration*** Identify strategic partners across Sport, Fashion, Wellness, Lifestyle, F&B and Family sectors.* Develop co-branded campaigns, experiences and sponsorship opportunities.* Ensure partnerships strengthen brand equity and commercial value.**6. Launch Strategy*** Lead the marketing strategy from Pre-Opening through Launch and Post-Launch.* Build the customer journey from Teaser → Awareness → Trial → Conversion → Retention → Advocacy.* Create a strong launch that establishes the project as a new destination in Bangkok.**7. Commercial & Growth*** Work with Management and Operations to translate brand strength into business performance.* Drive footfall, court bookings, memberships, classes, academy participation, events and repeat visits.* Support F&B / tenant traffic and partnership & sponsorship revenue.* Balance Brand Equity with Commercial Performance.**8. CRM & Loyalty*** Develop customer database and CRM strategy.* Understand customer segments and behaviors.* Develop member communications, privileges and loyalty initiatives.* Increase repeat visits, customer lifetime value and brand advocacy.
