工作内容

●Brand Strategy- Brand Strategy Planning- Develop mid-term brand strategy to improve brand value and to drive enhanced mid-term sales and market share targets through working in brand transformation internal/external partners and update it annually- Consider global brand objectives to set challenging yet attainable brand sales and profit goals(P&L) for the affiliate, and connect with APAC- Collaborate with APAC to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies, cooperative initiatives across region for brand- Evaluate competitive challenges for brand and identifies opportunities and risks for growth and profit enhancement- Ensure that brand philosophy is aligned, and brand image and position are properly represented in brand strategy in accordance with corporate standards●Brand Strategy Execution‐ Establish and maintain mutually supportive relationship with stakeholders such as Global/ APAC/ local stakeholders - Negotiate with APAC to establish effective collaboration (such as reporting, etc.) ●Budget Management‐ Own allocated P&L statement for each brand within the cluster and affiliate team- Prepare a budget plan that takes into account each brand's strategy, in-store conditions, and past results.​- Ensure overall product/consumer marketing, brand education budgets aligned with brand marketing goals and effectively meet the needs of the marketing campaign- Monitor day-to-day product/consumer marketing, brand education activities and budget allocation for the necessary items, staying aware of hidden or unforeseen expenses and measuring return on investment (ROI)●Product Marketing‐ Develop category/hero products/new products strategy to identify key goal, target and commercial touchpoints- Develop localized product marketing aligned with APAC guideline