概要

• 給与

  50,000 THB ~ 80,000 THB

• 業界

  Retail, Trading(Food), Food & Beverage

• 仕事内容

  -Able to develop and manages the company's brand plans and initiatives
  -Responsible for the overall execution of brand programming and positioning including promotions, pricing and merchandising
  -Works closely with Sales Managers, Upcountry Branch Managers, field salesman and on-premise promoters to assess market conditions, trends
  and identify opportunities to build and supports the brand
  -Communicates brand strategies and articulate programming initiatives to ensure alignment
  -Actively collect market intelligence including trade/consumer trends, competitive products/pricing/advertising and ethnic tastes
  -Responsible for implementing marketing programs consistent with agreed strategies and brand guidelines
  -Achievement of DBC, share of market, accounts sold and other non-financial targets for the brand
  -Program adherence to brand equity guidelines, priority initiatives, legal compliance and administrative procedures
  -Favorable consumer and trade responses to programming and events
  -Utilization and prioritization of the Marketing budget to ensure program resources are allocated
  to support brand strategies and equity guidelines
  -Act as contact person with the principal for brand handled
  -Ongoing development and establishment of performance standards